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Yosemite, Transformation, and What to do When You Lose Your Laptop on a Train

Posted by Alison Covarrubias on April 2nd, 2010 |

On Friday, March 26th, 15 women entrepreneurs and creative professionals embarked on a journey to Yosemite National Park to get some fresh air, be inspired, and to have whatever was "meant" to happen so that they might go forward in business and in life with a renewed energy and focused direction. I'm [...]

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Yosemite or bust!
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Is your brain more female or male?

Posted by Alison Covarrubias on April 2nd, 2010 |

If I'm a left brainer, right brainer, creative, or logical thinker . . . what does it all matter? I'm not sure, but as with anything that helps me get perspective on why I do what I do, I'm interested. That's why I took a little quiz to help me determine if [...]

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Overcoming Fear: An Interview with Espree Devora, Passionate Entrepreneur

Posted by Claire Fontana on January 6th, 2010 |

I have been chatting with my friend, Astia classmate, and fellow entrepreneur Espree Devora, founder of ZexSports.com and Women In Action Sports, about this new year and what's in store for us. Espree is a badass, plain and simple. She's happy as long as she gets to do what she loves every day. I aspire [...]

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How I Was Able to Write A Business Plan Without Crying

Posted by Claire Fontana on December 7th, 2009 |

What is it about writing a business plan that is so frightening? How I was able to change my frame of mind, and write a business plan that just might get me funded. So, I've been writing a business plan for Hatch Network for the past week. We've been talking about writing a new one, since [...]

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Hobby/Part-Time Business or Full-Time Business?

Posted by Alison Covarrubias on November 3rd, 2009 |

Business ownership comes in as many levels of intensity as our workout options do. Some people train year-long for triathlons, some walk or run daily, and some go for one long bike ride per week. How much anyone exercises depends on their fitness goals, physical ability, and mental stamina. Not everyone wants rock hard abs, cellulite-free thighs, [...]

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There are hobby stores, why not business stores?
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If you could start from scratch . . . ?

Posted by Alison Covarrubias on November 2nd, 2009 |

I lost my cell phone again. The second time this year. Why am I telling you this? Because as much as I thought I was done with multi-tasking, it turns out, I'm just as distracted as ever. Dammit. On the day I lost my cell phone, I found myself preoccupied with many thoughts. I was at the BizTechDay [...]

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Want to Join Multitaskers Anonymous with Me?

Posted by Alison Covarrubias on October 19th, 2009 |

My name is Alison. I'm a multitasker . . . "Hi Alison." Not long ago, I read an article in The Week on the dangers of multitasking. It helped me realize that I am a terrible multitasker, and that I had to quit before it killed me. Here are some of the signs I was getting out of [...]

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Who’s Your Busines Mama?

Posted by Alison Covarrubias on October 19th, 2009 |

Who's my "Business Mama?" What's that . . . ? I had a conversation with an entrepreneur who is the mother of three (2 girls, 1 boy), the last one "finally off to college." She shared with me how she wanted to be an entrepreneur so she could then be a role model for her daughters. [...]

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