Marketing steps are easy. What is hard is making the decision to take one in any particular direction. Here are 7 quick decisions you can make that will help you move your marketing plans forward.

Use this article to help you narrow your core values, and craft your vision and mission statement. This is a crucial first step in the branding process.

It seems like there's ALWAYS advice for start-up newbies. Well, for once, this one's for you Ms. (or Mr.) 3 month "what's going on with my customers?!" business owner. Below are some questions to help you build your customer base. 1.  Who are my customers? Describe this person in full detail. Who is this person? What [...]

Thank you to all who attended the Santa Monica Hatch Network Launch Party. On behalf of Espree, Hatch Network is so excited to start helping women entrepreneurs in the Santa Monica area. The excitement and energy felt at the launch party are just a beginning of the great things to come ahead. We look forward to [...]

You know you might be at a Hatch Network Launch Party if…

So it’s week two of using Rescue Time. Au contraire to the name, this program has been doing anything but rescuing me. In fact, it’s forcing me to abandon my projects to figure out this program.

7 & Under: You might be an entrepreneur if . . . 1. Your "work" clothes also double as workout attire, bathrobes, or cleaning rags. 2. Afternoon naps and midnight work sessions are not scheduled on your calendar, but happen often. 3. Writing on your home office walls is normal (using post-it pads, chalkboard paint or whiteboard paint). 4. [...]

Considering that time is money and money is time, today Allie and I set out to determine how we are really using our time. In other words, how efficient and effective are we really?